Smoke ‘Em If Ya Got ‘Em! Fashion Week Kicks Off!

High-fashion photoshoots can be stressful, but we are pretty sure whatever Travis Scott is smoking is stress-free!

The “Highest In The Room” rapper was most likely the highest at his fancy Dior photoshoot in Paris on Thursday, June 24. Travis headed to a Parisian balcony to puff while wearing a Dior t-shirt on a break. The Grammy-nominated artist leaned against the railing as he enjoyed the fresh air and the smoke of a questionable cigar. Scott was sporting a pearl necklace, big diamond stud earrings, and snakeskin pants (anything for fashion).

Teaming Up With Dior

The shoot comes hours after the popular fashion brand announced a full-blown collaboration for the Dior Spring/Summer 2022 main line with the “SICKO MODE” rapper. Creative director Kim Jones will reveal the entire collection tomorrow during Paris Fashion Week. GQ reports that this is the first time that the fashion brand has collaborated with a musician. Dior has worked with artists like A$AP Rocky, but they have never handed over so much creative freedom to a musician before.

Travis’ Hard Seltzer

If a collaboration with one of the top fashion brands isn’t enough, Travis just kicked off a Willy Wonk-style contest for his new hard seltzer, CACTI. He personally signed 100 limited-edition Strawberry cans and is hiding them in 9 count Variety Packs of CACTI… sorry, kids, the contest is only open to adults 21+. Fans lucky enough to find the cans featuring a custom Astroworld themed wrap designed by Travis Scott’s creative collective, Cactus Jack, will be awarded two tickets to the Astroworld Festival in Houston, Texas, November 5 & 6.

From NYC To Paris

Travis spent a few days in New York City with Kylie Jenner before jet-setting off to the City of Lights for Fashion Week. The on-again, off-again couple reportedly hit up a Queen’s strip club, but they were in town because Scott was honored by the Parsons Benefit hosted by the New School. “Stormi, I love you, and wifey, I love you,” the rapper said from the stage after receiving his award.

Things certainly seem to be on the up and up for the talented rapper/producer!