Although he wasn’t attending the raves of the 90s – he was still in his formative years in Northern Ireland – Jonathan Anderson was watching on with awe, a notion which informed his collection for Loewe. The designer fused the craftiness and sophisticated luxury that’s a calling card of his collections with a jolt of electric colour and vivacity; limes and bubblegum pinks, homespun knits in tangerine and gauzy, freeing kaftans, jumpsuits and slouchy sweaters.
This is an approach to luxury that takes the preciousness out and instead re-aligns it with exactly how Gen Z and the consumers of the future are going to engage with it, and it’s even more singular given that Loewe is a storied LVMH brand, allowing Anderson’s freethinking and exploration of menswear a full, joyous canvas.
Pierre Maheo at Officine Générale takes a more quiet, discreet approach to men’s dressing, and it’s made the brand an absolute cult – easy men’s attire from a seductive French insouciance. A fully transparent production process, sweet spot pricing and the fact that the dashing Mr Maheo is the best possible ambassador for his brand make it an appealing go-to for men. If the nonchalant charm of Saint Germain Des Pres could be distilled in sartorial form, this would be it.